In Direct Exporting, a Small Business Exports Straight to a Customer

question 14

True/False

In direct exporting, a small business exports straight to a customer who is interested in buying a particular product.

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Definitions:

Behavioral Prediction

The degree to which a judgment or measurement can predict the behavior of the person in question.

Internal Consistency

A measure of how well the items on a test measure the same construct or concept, indicating the reliability of the scale.

Predictive Validity

The degree to which one measure can be used to predict another.

Reputation

The public perception or the general opinion about a person, organization, or thing, based on their actions, character, or achievements.