Responsiveness Is

question 67

Multiple Choice

Responsiveness is:

• A) the ability to perform the service correctly and consistently.
• B) the speed and courtesy to customer inquiries.
• C) the extent to which the customer trusts and has confidence in the service provider.
• D) the physical appearance of the facility, personnel, and communications media.
• E) the extent and quality of individualized attention given to a customer.

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Definitions:

Five Ps

The components of the marketing mix, including Product, Price, Promotion, Place, and People, used to strategically position and sell a product or service.

Balance Sheet

A financial statement that provides a snapshot of a company's financial condition at a specific point in time, detailing assets, liabilities, and shareholders' equity.

Marketing Mix

The combination of factors controlled by a company to influence consumers to purchase its products, traditionally identified as the 4Ps: Product, Price, Place, and Promotion.

Product Element

Components or features that make up a product, including its design, functionality, brand, and packaging, among others.