Assurance Is

question 4

Multiple Choice

Assurance is:

• A) the ability to perform the service correctly and consistently.
• B) the speed and courtesy to customer inquiries.
• C) the extent to which the customer trusts and has confidence in the service provider.
• D) the physical appearance of the facility, personnel, and communications media.
• E) the extent and quality of individualized attention given to a customer.

---

Definitions:

Unconscious Information Processing

Refers to the mental processes not in immediate conscious awareness that influence judgments, feelings, or behaviors.

Circadian Rhythm

Biological processes that display an endogenous, entrainable oscillation of about 24 hours, primarily influenced by light and darkness in an organism's environment.

Biological Functioning

The processes and activities carried out by living organisms to maintain life, including growth, metabolism, reproduction, and response to stimuli.

Conscious Attention

The deliberate focus of one’s awareness on the present moment or a specific task, object, or thought.