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Businesses must consider the relative power of both their suppliers and their customers.
Bilateral Contract
A legal agreement in which each of the parties to the contract makes a promise to the other or undertakes a certain obligation.
Unilateral Contract
An agreement where one party makes a promise, but the other side does not reciprocate with a promise but with an action.
Internet Communication
The exchange of information or messages between users through the internet, utilizing various platforms and technologies.
Gratuitous Promise
A promise for which no consideration is given; not legally binding unless put in a deed or supported by some form of consideration.
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