Which of the Following Is an Advantage of Developing a Marketing

question 13

Multiple Choice

Which of the following is an advantage of developing a marketing plan?

• A) It can push a business into a meandering mode.
• B) Getting any type of business loans becomes harder.
• C) It helps a business to establish a timeline.
• D) Potential efficiencies will not be realized.
• E) The possibility of target markets remaining undefined increases.

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Definitions:

Generalizability

The extent to which the findings of a study can be applied to other populations, settings, or times.

Internal Validity

Internal validity refers to the extent to which a piece of research accurately measures or tests what it set out to measure or test, without being influenced by external factors. High internal validity means that the study design, conduct, and analysis ensure the study's findings are trustworthy.

External Validity

External validity refers to the extent to which the outcomes of a study can be generalized or applied beyond the specific study context or sample, including to other populations, settings, treatment variables, and measurement variables.

Systematic Errors

Biases or errors that consistently affect the results of a study in a specific direction, arising from the research design or methodology.