Which of the Following Is a Disadvantage of Not Developing

question 64

Multiple Choice

Which of the following is a disadvantage of not developing a marketing plan?

• A) It forces a business to think about both short and long-term marketing strategies.
• B) The business gets a higher return on investment.
• C) It eliminates waste by building efficiency of limited resources.
• D) Decisions regarding marketing mix become easier.
• E) The target market may not be defined correctly.

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Definitions:

Personality

A unique set of emotional, thought, and behavioral patterns that define an individual's typical responses to situations.

Pleasure Principle

A theory in psychoanalytic psychology proposing that people seek pleasure and avoid pain to satisfy biological and psychological needs.

Reality Principle

A psychoanalytic concept where the ego seeks to satisfy the id’s desires in realistic and socially appropriate ways.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, superego, and reality.