Examlex
Which of the following is a disadvantage of not developing a marketing plan?
Target Market
A specific group of consumers identified as the recipients of a particular product or service, characterized by their unique needs and preferences.
Economy Of Scale
The cost advantage achieved by an increase in production, resulting in the reduction of costs per unit due to factors like operational efficiency.
Production Quantities
The amount of product that is produced within a specific period.
Microbusiness
A small business typically defined by having fewer than 10 employees and operating on a very small scale.
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