The Second Level of the Marketing Strategy Pyramid Focuses On

question 54

Multiple Choice

The second level of the marketing strategy pyramid focuses on:

• A) tactics used to satisfy user needs and communicate with the target market.
• B) strategies used to describe specific markets.
• C) defining market needs, and product or service offerings.
• D) specific programs regarding events and mailing.
• E) plans for advertising and press release.

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Definitions:

Negative Externality

A cost that affects a party who did not choose to incur that cost, often associated with environmental, health, and safety concerns of public and private actions.

Positive Externality

A benefit that is enjoyed by a third-party as a result of an economic transaction.

Negative Externalities

Unintended adverse effects of an economic activity on unrelated third parties; they represent a failure of the market to fully account for the impacts of transactions.

Social Planner

A hypothetical figure in economic theories who makes decisions designed to allocate resources efficiently and achieve social welfare objectives.