Customer Value Implications Involve

question 61

Short Answer

Customer value implications involve:
a. efficient use of employee time on marketing activities.
b. competitive bidding for outside vendors.
c. marketing mix considerations being geared to appealing to the target markets.
d. replacing promotional campaigns that are not working with cost-effective campaigns.
e. web presence evaluation to ascertain that inefficient efforts are replaced with cost-effective ones.

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Definitions:

Efficiency

The condition in which the economy is producing what people want at least possible cost.

Free-Trade Zone

A designated area within a country where goods may be landed, handled, manufactured, or reconfigured without direct intervention of the customs authorities.

European Community

A precursor to the European Union, it was an economic and political union of European countries aiming to foster economic integration and cooperation.

North Atlantic Treaty Organization

A military alliance formed in 1949 comprising North American and European countries to provide collective defense against aggression.