How Do Digital Technology and the E-Environment Impact the Marketing

question 29

Essay

How do digital technology and the e-environment impact the marketing plan?

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Definitions:

Fixed Cost

Costs that do not vary with the level of output or business activity, such as rent, salaries, and insurance premiums.

Average Fixed Cost

The fixed costs of production divided by the quantity of output produced, representing how fixed costs dilute as more units are produced.

Variable Costs

Costs that vary directly with the level of production or business activity, such as materials and labor used in the production of goods.

Fixed Costs

Costs that do not vary with the level of output or sales in the short term, such as rent, salaries, or loan payments.