Differentiation Is About the Mind of the Consumer: Placing a Company

question 89

True/False

Differentiation is about the mind of the consumer: placing a company or a brand in the consumer's mind in relation to the competition.

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Definitions:

Nervous System

The network of nerve cells and fibers that transmits nerve impulses between parts of the body, controlling and coordinating bodily functions.

Process Information

The act of taking in, interpreting, and making use of information received from the environment or internal thought processes.

Otto Loewi

Nobel Prize-winning physiologist recognized for his discovery of chemical neurotransmission, demonstrating how nerve impulses are transmitted by chemical means.

Synapse

A junction between two neurons, consisting of a minute gap across which impulses pass by diffusion of a neurotransmitter.