The Product or Service Package Communicates Both Emotional and Functional

question 34

True/False

The product or service package communicates both emotional and functional benefits to the buyer, and it can be an important means of product differentiation.

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Definitions:

Listen Carefully

The act of paying close attention to the speaker to understand and absorb the information communicated.

Critical Listener

Someone who listens carefully with the intention to evaluate and analyze the information being presented.

Strategies

Plans of action or policies designed to achieve a major or overall aim.

Critical Listening

The skill of listening with the intent to analyze and evaluate the content of the communication for decision making or problem-solving.