In the Context of Marketing Research, Substantiality

question 76

Multiple Choice

In the context of marketing research, substantiality:

• A) identifies and estimates the size of a segment.
• B) has to do with consumer preferences.
• C) studies if the segment is large and profitable enough to justify an investment.
• D) studies if a business can communicate with and reach the segment.
• E) studies if a small business is capable of designing an effective marketing program that can serve the chosen market segment.

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Definitions:

Gideon's Rule

A legal principle stemming from Gideon v. Wainwright (1963) that guarantees the right to free legal representation for defendants in criminal cases who cannot afford an attorney.

Fourteenth Amendment

An amendment to the U.S. Constitution, ratified in 1868, that guarantees equal protection under the law to all citizens.

Constitutional Limit

Restrictions and boundaries set by a constitution that determine the scope of powers and authority of government bodies and officials.

Bill of Rights

The first ten amendments to the United States Constitution, guaranteeing essential rights and freedoms to American citizens.