The Process of Communicating with a Potential Buyer (Or Buyers)

question 39

Multiple Choice

The process of communicating with a potential buyer (or buyers) face-to-face with the purpose of selling a product or service is known as:

• A) personal selling.
• B) reputation management.
• C) sales promotion.
• D) banner advertising.
• E) direct selling.

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Definitions:

Revenue Enhancement

Revenue enhancement refers to strategies and actions taken by a company to increase the income it generates from its business activities.

Acquisitions

The process of a company purchasing the majority or all of another company's shares to gain control of that company.

Poison Pill Defense

A tactic employed by corporations to fend off unwanted takeovers by decreasing their appeal to would-be acquirers.

Share Price

The cost of a single share of a company's stock.