If a Brand Name Is Used for a Firm as a Whole

question 42

True/False

If a brand name is used for a firm as a whole, the preferred term for referring to it is "trade name."

---

Definitions:

Labor Demand

The total amount of workers that employers are willing and able to hire at a given wage rate within an economy.

Compensating Differentials

Wage differentials that arise to compensate workers for the desirability or undesirability of a job's characteristics.

Job Characteristics

Encompass the attributes, roles, responsibilities, and overall environment of a particular job that influence the job holder's motivation and satisfaction levels.

Human Capital

Human capital refers to the set of skills, knowledge, abilities, and attributes embodied in individuals that can be utilized to create economic value.