Marketing Objectives Are About

question 83

Multiple Choice

Marketing objectives are about:

• A) where the business is going.
• B) why the business exists.
• C) what the business will want to accomplish with its marketing strategy.
• D) how the business will accomplish its marketing objectives.
• E) what sales level is required to start making a profit.

---

Definitions:

Low-Value

Refers to products, services, or transactions that possess minimal worth in terms of price, importance, or usefulness to the buyer.

Second-Price Auction

A bidding process where the highest bidder wins but pays the second-highest bid price.

Vickrey Auction

A sealed-bid auction where the highest bidder wins but pays the second-highest bid price.

Sealed Bid

A method of auction where all bids are submitted confidentially, with the highest bidder winning.