_____ Is the Process of Dividing a Market into Relatively

question 28

Short Answer

_____ is the process of dividing a market into relatively homogeneous subgroups that behave much the same way in the marketplace.

---

Definitions:

Dividends

Payments made by a corporation to its shareholders, usually as a distribution of profits.

Net Profits

The amount of income that remains after subtracting all expenses, taxes, and costs from total revenue.

Shareholders

Individuals or entities that own shares in a corporation, thereby having an interest in its performance and governance.

De Jure Corporation

A corporation whose existence is the result of incorporators having fully or substantially complied with the relevant corporation statutes.