Explain the Role of Price in the Marketing Mix and in a Company

question 59

Essay

Explain the role of price in the marketing mix and in a company.

---

Definitions:

Market Price Per Share

The current price at which a share of a company's stock can be bought or sold.

Net Working Capital Turnover

A ratio that measures how effectively a company utilizes its net working capital to support sales.

Return on Equity

A financial ratio that measures the profitability of a company in relation to the shareholder's equity.

Profit Margin

A financial metric that measures the extent to which a company or a business activity makes money, expressed as a percentage of sales revenues.