Customer Value Is the Difference Between Perceived Benefits and Perceived

question 64

True/False

Customer value is the difference between perceived benefits and perceived costs.

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Definitions:

Stakeholders Needs Analysis

A process of identifying and understanding the needs and expectations of those who have an interest in or are affected by a project or business.

Ethics

Moral principles that govern a person's behavior or the conducting of an activity, often serving as guidelines for what is considered right or wrong.

Decision-Making

The cognitive process of selecting a course of action from among multiple alternatives, typically aimed at solving a problem or achieving a goal.

Moral Dilemma

Involves a choice between two or more ethically uncomfortable alternatives.