Data Gathered Through Primary Marketing Research Is Different from Data

question 27

Multiple Choice

Data gathered through primary marketing research is different from data gathered through secondary marketing research in that primary data:

• A) have already been gathered and published.
• B) tend to be more expensive.
• C) may not meet a company's needs.
• D) are frequently outdated.
• E) are available to competitors.

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Definitions:

Designated Departments

Refers to specific divisions or sections within an organization, each responsible for different tasks or areas of operation.

Social Media Professionals

Experts who specialize in creating, managing, and analyzing content and campaigns on various social media platforms.

General Motors

An American multinational corporation that designs, manufactures, markets, and distributes vehicles and vehicle parts.

Yum! Brands

A multinational corporation that operates or licenses several fast food restaurant brands, including KFC, Pizza Hut, and Taco Bell.