Data Gathered Through Primary Marketing Research Is Different from Data

question 75

Multiple Choice

Data gathered through primary marketing research is different from data gathered through secondary marketing research in that primary data:

• A) have already been gathered and published.
• B) tend to be lower cost.
• C) are frequently outdated.
• D) are customized to meet a company's needs.
• E) are available to competitors.

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Definitions:

Multiple Candidates

Referring to a situation where several individuals are considered or competing for something, such as a job position.

Interviewer

A person who asks questions and conducts the dialogue in an interview setting, often for the purpose of assessing qualifications of the interviewee.

Smile Less

A recommendation or observation suggesting a reduction in the frequency of smiling.

Diminishing Intonation

A decrease in the pitch or volume of one's voice towards the end of a sentence or phrase.