Data Gathered Through Secondary Marketing Research Is Different from Data

question 72

Multiple Choice

Data gathered through secondary marketing research is different from data gathered through primary marketing research in that secondary data:

• A) are frequently outdated.
• B) are for a specific purpose or project.
• C) tend to be more expensive.
• D) are customized to meet a company's needs.
• E) are proprietary-no one else has it.

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Definitions:

Variable Costs

Costs that change in proportion to the good or service that a business produces, varying depending on production volume.

Per-unit Basis

A method of measurement or calculation that pertains to or is expressed in terms of a single unit of something.

Activity Level

A measure of the volume or quantity of production or operations, often influencing costs and used in budgeting and performance evaluation.

Direct Materials Cost

The expense of raw materials and components directly used in the production of a product.