Data Gathered Through Secondary Marketing Research Is Different from Data

question 86

Multiple Choice

Data gathered through secondary marketing research is different from data gathered through primary marketing research in that secondary data:

• A) are for a specific purpose or for a specific project.
• B) tend to be more expensive.
• C) are customized to meet a company's needs.
• D) are fresh, new data.
• E) are available to competitors.

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Definitions:

Average Gradient

The average gradient refers to the rate of elevation change over a particular distance, often used in geographical and hydrological analysis to describe slopes.

Base Level

The lowest point to which erosion by running water can lower the landscape, ultimately the sea level or lake level where rivers end.

Base Level

The lowest point to which a river can erode its channel, often sea level for rivers that flow directly into the oceans, but can be a lake or resistant rock layer for other rivers.

Mouth

The part of a river where it flows into another body of water, such as a lake, sea, or ocean.