Adding to the Traditional Marketing Concept, the Societal Marketing Concept

question 20

Multiple Choice

Adding to the traditional marketing concept, the societal marketing concept states that:

• A) the focus of all company operations should be meeting the customer's needs and wants in ways that distinguish a company from its competition.
• B) company efforts should be integrated and coordinated in such a way to meet organizational objectives and achieve profitability.
• C) a company is required to balance customer satisfaction, company profits, and the long-term welfare of society.
• D) a company's sales and revenues are inextricably tied to the quality of each of its products, services, and modes of delivery and to its image and reputation among its constituencies.
• E) a company markets itself through everything it does, its substance as well as its style; it is that all-encompassing package that the organization then sells.

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Definitions:

Sexual Response

The physiological and emotional reactions that occur in the human body during sexual activity.

Satisfaction

The feeling of contentment or pleasure from fulfilling one’s needs, expectations, or desires.

Life Roles

The various parts individuals play in their daily lives, including personal, professional, social, and familial responsibilities.

Grandchildren

The children of one's own son or daughter.