In Keeping with the Trends and Forces That Are Defining

question 15

Multiple Choice

In keeping with the trends and forces that are defining the twenty-first century, the holistic marketing concept states that:

• A) the focus of all company operations should be meeting the customer's needs and wants in ways that distinguish a company from its competition.
• B) company efforts should be integrated and coordinated in such a way to meet organizational objectives and achieve profitability.
• C) a company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society's well-being.
• D) a company is required to balance customer satisfaction, company profits, and the long-term welfare of society.
• E) a company's sales and revenues are inextricably tied to the quality of each of its products, services, and modes of delivery and to its image and reputation among its constituencies.

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Definitions:

Election Process

The series of activities involved in choosing individuals for public office or adopting policies via voting by eligible participants.

Strike Replacements

Workers who are hired to fill the positions of striking employees during labor disputes, often to continue operation despite a strike.

Shareholder Value

A business perspective that emphasizes the importance of maximizing the returns to shareholders as the primary goal of any company.

Financial Techniques

The methods and tools used by businesses and investors to assess, manage, and optimize their financial resources and investments.