Which of the Following Factors of Consumer Behavior Deal with How

question 69

Multiple Choice

Which of the following factors of consumer behavior deal with how people see, hear, touch, and smell and then interprets the world around him or her?

• A) Social factors
• B) Psychological or individual factors
• C) Personal factors
• D) Situational factors
• E) Price factors

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Definitions:

Perception

The process of interpreting sensory information to understand and interact with the environment.

Self-Identity

How an individual perceives themselves, incorporating elements such as personal values, beliefs, and characteristics, forming the basis of self-concept.

Projection

A defense mechanism in psychology where individuals attribute their own thoughts, feelings, or attributes to someone else.

Perceptual Defence

A psychological concept where an individual subconsciously resists recognizing or accepting information that conflicts with their personal beliefs or expectations.