The Type of Value, Identified by Sheth, Newman and Gross

question 62

Multiple Choice

The type of value, identified by Sheth, Newman and Gross, which is generated by a sense of fun or novelty, is

• A) Social Value
• B) Emotional Value
• C) Functional Value
• D) Conditional Value
• E) Epistemic Value

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Definitions:

Tobacco Labelling

Regulations and practices related to the information provided on tobacco product packaging, including health warnings and ingredients.

Elaboration Likelihood Model

A theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.

Marketing Promotions

Activities and techniques designed to enhance visibility, stimulate demand, and differentiate a product or service to boost sales.

Emotional Appeals

Marketing or advertising strategies that aim to elicit an emotional response from the audience to influence their attitudes or behaviors.