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___________________Refers to a Service Approach Which Hopes to Build a Long-Term

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___________________refers to a service approach which hopes to build a long-term sustainable relationship with customers.


Definitions:

Precategorization

The early or initial process of classifying or sorting objects, ideas, or information into categories, often before more detailed analysis.

Robbers Cave

A landmark social psychology experiment by Muzafer Sherif that illustrated how intergroup conflict can arise from competition for resources and how it can be overcome by working towards shared goals.

Superordinate Goals

Shared objectives that transcend individual or group interests, requiring cooperative efforts to achieve.

Hostility

Feelings of anger, aggression, and resentment that may result from frustration or perceived threats, often leading to confrontational behavior.

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