Allyson and Jennifer Own and Run a Clothing Design and Manufacturing

question 92

Multiple Choice

Allyson and Jennifer own and run a clothing design and manufacturing shop in a mid-sized city in Western Canada. They market a particular style of adult clothing that caters to adults who spend much of their days in wheelchairs. They recently made the decision to stop advertising in print-based magazines and have moved their marketing and advertising needs strictly to digital copies of magazines. According to the text, which trend have the owners recognized?

• A)Advertising to a smaller but very select audience will result in more sales.
• B)Digitized copies of magazines reflect a growing environmental shift away from print copies.
• C) Print magazines sales have been declining while digitized copies with smaller markets are increasing in popularity.
• D) People who purchase their specialized clothing designs are more likely to shop and order online.

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Definitions:

Specific Behavior

Actions or reactions that are clearly defined or limited to particular conditions or circumstances.

Original Content

Content that is newly created and not copied or derived from existing material, often valued for its uniqueness and authenticity.

Flagship Content

Flagship content is premium content that embodies the highest standards of quality and value a brand offers, serving as a key driver of brand identity and audience engagement.

Syndicated Sources

Third-party companies or platforms that collect and distribute content or data for reuse by multiple clients, often in market research or media.