What Is the Term for the Approach to Media Effects

question 20

Multiple Choice

What is the term for the approach to media effects that was pioneered by George Gerbner and his associates?

• A)the ideology model
• B)the cultivation analysis
• C) the hegemony model
• D) the propaganda analysis

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Definitions:

Financial Audit

An independent examination of financial records to ensure accuracy and compliance with accounting standards and regulations.

Code of Conduct

A set of guidelines designed to set out acceptable behaviors for members of a particular group, organization, or profession.

Statement of Principles

A documented set of values and beliefs that guide an organization or individual's actions and decision-making processes.

Corporate Cultures

The collective ethos and environment that influence how employees behave and interact within an organization.