Customers Are Only Driven by Basic Product and Service Needs

question 8

True/False

Customers are only driven by basic product and service needs.

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Definitions:

Qualitative

Pertaining to or concerning the quality of something rather than its quantity, often used in research to gather in-depth insights.

Quantitative

Pertains to a research method focused on the collection and analysis of numerical data to draw conclusions about a specific phenomenon.

Reliable

The quality of being consistently good in quality or performance; able to be trusted.

Valid

Confirming to the truth or fact; logically sound and recognized as legitimate or acceptable.