Examlex
Describe the four categories/Ps of marketing and how each category directly relates to SCM.
Situational Attribution
The process of attributing a person's behavior to external or situational factors.
Dispositional Attribution
A psychological concept suggesting that individuals attribute behavior to innate qualities of the person performing the action.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, leading to lasting attitude change.
Peripheral Route Persuasion
A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.
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