Customer Relationship Management (CRM) Can Be an Effective Tool Because

question 27

Multiple Choice

Customer Relationship Management (CRM) can be an effective tool because it:

• A) Captures detailed customer information
• B) Customizes communications
• C) Aids/Contributes to market segmentation
• D) Can be added to larger ERP systems
• E) All of the above

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Definitions:

Overhead Applied

The amount of indirect costs allocated to goods and services based on a predetermined rate.