Distribution Strategy Involves the Decision to Sell Products Directly to Consumers

question 55

True/False

Distribution strategy involves the decision to sell products directly to consumers or through channel intermediaries.

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Definitions:

Lender Of Last Resort

An institution, typically a country's central bank, that offers loans to banks or other financial institutions that are experiencing financial difficulty or are considered highly risky.

Open-Market Purchase

The buying of government securities by the central bank from the market to increase the money supply and decrease the interest rate.

Store Of Value

An asset that can be saved, retrieved, and exchanged in the future without significantly losing value.

Currency

The system of money in common use in a country, which facilitates the exchange of goods and services.