Which Market Location Tactic Is Being Used When a Company

question 79

Multiple Choice

Which market location tactic is being used when a company attempts to cut the market out from under the established defender by offering a new type of product that makes the competitor's product unnecessary?

• A) flanking maneuver
• B) bypass attack
• C) encirclement
• D) guerrilla warfare
• E) frontal assault

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Definitions:

Ladies Association

Women's groups, often historical, dedicated to philanthropy, social reform, or supporting a particular cause or community need through volunteerism and fundraising.

Esther Reed

An American Revolutionary War figure known for organizing women to provide support for soldiers, highlighting the role of women in the war effort.

Sarah Franklin Bache

An influential figure during the American Revolutionary War era, known for her charitable work and as the daughter of Benjamin Franklin.

Economic Independence

The condition where an individual possesses enough personal assets to sustain their lifestyle without the need for earning income through any type of job.