Which Defensive Tactic Did P&G Use When They Test Marketed

question 39

Multiple Choice

Which defensive tactic did P&G use when they test marketed their liquid bleach product in an attempt to scare Clorox into retreating from their detergent market?

• A) lower the inducement for attack
• B) bypass attack
• C) increase expected retaliation
• D) flanking maneuver
• E) raise structural barriers

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Definitions:

Straight-Line Basis

A method of calculating depreciation or amortization that spreads the asset's cost evenly across its useful life.

Accumulated Depreciation

The total amount of an asset's cost that has been expensed over time due to wear and tear, obsolescence, or age.

Residual Value

The projected sum an asset will fetch at the time of sale, once it has surpassed its lifespan.

Straight-Line Method

A method of calculating depreciation or amortization by evenly spreading the cost of an asset over its useful life.