If a Company Wishes to Be a Technological Leader and Also

question 48

Multiple Choice

If a company wishes to be a technological leader and also maintain a cost advantage,the appropriate R&D strategy would be to

• A) increase the cost of the product.
• B) lower the cost of the product or value activities by learning from the leader's experience.
• C) avoid R&D costs through imitation.
• D) create low-cost ways of performing value activities.
• E) innovate in other activities to increase buyer value.

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Definitions:

Overhead Costs

Indirect costs of operating a business that cannot be directly attributed to a specific product or service, such as rent, utilities, and administrative expenses.

Work in Process Balances

Work in process balances refer to the value of materials and labor for products that are in the production process but not yet completed.

Direct Materials

Items that directly enter into the final product and can be easily traced and assigned to it.

Cost of Goods Manufactured

The total production cost of goods completed during a specific period, including materials, labor, and overhead.