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Church & Dwight uses the line extension strategy when they put the Arm & Hammer name on various new food products.
Employee Manuals
Handbooks or guides that provide workers with information about company policies, procedures, and standards.
Standard Operating Procedures
Explicit instructions designed to perform specific tasks or procedures in a consistent manner.
Goals
The targets or outcomes that an individual, group, or organization aims to achieve over a specific period.
Operating Budget
A detailed projection of all anticipated income and expenses based on forecasted sales revenue during a certain period, usually one fiscal year.
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