Which Strategy Did Delta Choose When It Acquired Northwest Airlines

question 63

Multiple Choice

Which strategy did Delta choose when it acquired Northwest Airlines to obtain access to Northwest's Asian markets?

• A) a retrenchment strategy using horizontal integration through internal means
• B) a horizontal integration strategy
• C) a stability strategy using concentric diversification
• D) a growth strategy using vertical integration through external means
• E) a retrenchment strategy using a concentration method

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Definitions:

Material Phenomena

Events or occurrences that are tangible and can be observed or measured in the physical world.

George Ritzer

A renowned sociologist best known for his work on the McDonaldization of society, which critiques consumer culture and the homogenization of everyday life.

Macro-Micro Continuum

The spectrum of analysis in sociology that ranges from large-scale social structures and processes (macro) to individual behaviors and interactions (micro).

Macro Pole

Refers to a large-scale, broad perspective focusing on social structures and processes that shape society as a whole.