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Horizontal growth can be achieved by expanding the firm's products into other geographic locations and/or by increasing the range of products and services offered to current markets.
Intended Message
The specific information or emotion an individual aims to convey to others through communication.
Channel
A medium through which information, goods, or services are delivered or communicated.
Feedback
Information or reactions received about an individual's performance or behavior, intended for improvement or reinforcement.
Interpersonal Communication
The process of exchanging information, feelings, and meanings through verbal and non-verbal messages between people.
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