Describe the Four Categories of the BCG Growth-Share Matrix

question 92

Essay

Describe the four categories of the BCG Growth-Share Matrix.

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Definitions:

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without any need for learning.

Vicarious Response

A reaction experienced in response to observing another person's experiences or emotions.

Learning

The acquisition of knowledge, skills, values, or behaviors through study, experience, or teaching.

Permanent Change

A lasting alteration in behavior, situation, or environment that does not revert back to its original state.