Orphagenix,a Small Biotech Firm,avoids Head-To-Head Competition with Large Pharmaceutical Companies

question 11

Multiple Choice

Orphagenix,a small biotech firm,avoids head-to-head competition with large pharmaceutical companies by developing orphan drugs to target diseases that affect fewer than 200,000 people.This is an example of which of Porter's generic strategies?

• A) differentiation
• B) cost leadership
• C) differentiation focus
• D) competitive advantage
• E) cost focus

Comprehend the distinct functions and responsibilities of a profit center manager with respect to asset investments.

Recognize the importance of including only controllable revenues and expenses in a profit center's income statement.

Understand the advantages of using return on investment (ROI) and residual income as performance measures.

Learn about the components of return on investment (ROI) and how they provide a comprehensive view of divisional performance.