The Kind of Strategic Alliance in Which There Is a Partnership

question 98

Multiple Choice

The kind of strategic alliance in which there is a partnership of similar companies in similar industries who pool their resources to gain a benefit that is too expensive to develop alone is the

• A) joint venture.
• B) licensing agreement.
• C) value-chain partnership.
• D) mutual service consortia.
• E) holding company.

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Definitions:

Observational Data

Facts and figures obtained by watching how people actually behave, using mechanical, personal, or neuromarketing data collection methods.

Primary Data

Original and direct data collected by a researcher firsthand for a specific research purpose or project.

Mechanical Methods

Pertains to procedures and techniques involving machinery or tools in processes such as manufacturing or data processing.

External Secondary Data

Information collected from outside sources that has already been gathered for some purpose other than the current research need.