A Formal Program of Gathering Information on a Company's Competitors

question 1

Multiple Choice

A formal program of gathering information on a company's competitors is referred to as

• A) statistical modeling.
• B) competitive intelligence.
• C) competitive strategy.
• D) quantitative forecasting.
• E) qualitative matrix.

---

Definitions:

Journal Format

A structured way of recording financial transactions in chronological order, typically used in bookkeeping and accounting.

Reference Column

A column in accounting journals where cross-references to ledger account numbers or other relevant documentation are noted.

T-Account

A T-account is a graphic representation of a general ledger account, used for teaching, analysis, and visualization, showing debits on one side and credits on the other.

General Ledger

A comprehensive set of accounts that records all transactions of a business, including assets, liabilities, equity, revenue, and expenses.