A Recent Study of New Product Development Projects at a Variety

question 130

Multiple Choice

A recent study of new product development projects at a variety of organizations revealed that:

• A)about 5% of the unsuccessful projects had a clearly identifiable champion.
• B)about 25% of the unsuccessful projects had a clearly identifiable champion.
• C)about 45% of the unsuccessful projects had a clearly identifiable champion.
• D)about 65% of the unsuccessful projects had a clearly identifiable champion.

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Definitions:

Sales Messages

Promotional messages that encourage potential buyers to make a purchase decision then and there.

Selling Points

The most attractive features of a product or service.

Benefits

Advantages or positive outcomes that result from a particular action, policy, product, or service.

Measured Response

A carefully considered and calculated reaction to a situation, often aiming to avoid excessive or insufficient action.