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A project manager is using a simple scoring model to decide which of four projects is best, given the company's limited resources. The criteria, importance weights, and scores for each are shown in the table. Which project should be chosen?
Trade Name
The name under which a business operates and is known to the public, differing from the legal name of the business.
McCormick
A company known for producing spices, herbs, and flavoring products for the food industry.
Singer
A person who performs songs using their voice, which can vary across a wide range of music genres.
Exclusive Agents
Individuals or companies that have the sole right to sell or represent a vendor's products or services in a specific market.
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