Examlex
Describe the elements of the Atkinson model of project success.
Framing Effect
A cognitive bias where people decide on options based on whether they are presented in positive or negative terms.
Framing Effects
Cognitive biases where people react differently based on how choices or information are presented or "framed" to them.
Behavioral Economists
Behavioral economists study how psychological, cognitive, emotional, cultural, and social factors affect economic decisions of individuals and institutions.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over competitors due to preferences, satisfaction, or perceived value.
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