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For Cash Grants and Contributions, note one potential way a corporation might benefit from contributing to a social marketing effort? In other words, "What's In It for Them?"
Market Value
The existing value at which a service or asset may be sold or bought within a market environment.
Worksheet
A tool used in accounting to compile all the financial statements and support in preparing closing entries.
Adjusting Entries
Financial entries drafted at the end of an accounting timeframe to accurately assign income and expenses to the period they were incurred.
Owner's Equity
This represents the owner's claims on the assets of the business, calculated as the difference between the total assets and total liabilities of the business.
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