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What are the three major factors that were mentioned that contribute to perceived messenger credibility?
Tax
Compulsory contributions to state revenue, levied by the government on workers' income and business profits, or added to the cost of some goods, services, and transactions.
Per Unit Burden
The cost or tax imposed on a single unit of a good or service, affecting its production or consumption.
Buyers
People or organizations that buy products or services for personal consumption, for reselling, or to use in manufacturing.
Tax
is a mandatory financial charge or some other type of levy imposed upon a taxpayer by a governmental organization to fund government spending and various public expenditures.
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