Examlex
What is a question you could ask the target audience to determine the Core Product?
Self-Discrepancy
A theory that describes how a mismatch among the actual, ideal, and ought selves relates to psychological discomfort or emotional distress.
Self-Verification
Seeking out information that verifies and confirms what we already know about ourselves.
Prototypes
Generalized and idealized examples of categories or concepts that capture their most typical features.
Self-Categorisation
The cognitive process by which individuals classify themselves and others into categories or social groups, such as 'us' vs. 'them', influencing behavior and attitudes.
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